ABOUT US

Created as an alternative to agencies, consultants and freelancers, Allegory is your integrative marketing partner for businesses ready to elevate their growth.

That’s why we do things differently. Historically, marketing agencies and professionals specialize in only one facet of marketing, meaning your message is fragmented when it reaches your target audience. By focusing on a united strategy that takes into consideration brand equity, conversion tactics, and retention, we create a cohesive experience for guests that goes beyond the norm.

The Allegory Approach

Experts Only

We believe expertise delivers results so you’ll work directly with Tiffany and for projects that require additional resources, we have a community of experts in their field that we collaborate with to deliver best-in-class results (fast). Although we love mentorship, you won’t find any junior marketers executing or crafting your campaigns.

Clarity is Power

We want to empower all of our clients to understand and feel confident in their marketing, that’s why you’ll never find us using confusing jargon, condescending tones or throwing numbers at you to “prove a point”. We want to build clarity and confidence in your marketing strategy so you don’t feel dependent on Allegory but continue collaborating with us because of the experience and results we create together.

Form & Function

With experience in branding, content and performance marketing, everything created must have both form and function. That means it will always build brand integrity but it has to perform for the bottom line first. We strike that balance with almost a decade of experience to create beautiful campaigns that drive conversions first and brand awareness second. There’s no need for compromise, instead we aim for harmony.

Meet Our
Founder, Tiffany

An experienced digital marketer who has worked both in-house and at a large performance marketing agency, she has had the privilege to lead projects from multi-billion dollar companies to start-ups.

What sets Tiffany apart is her unique experience as an expert integrative marketer. Starting her career in PR, she transitioned to luxury brand marketing before diving into agency life as a world-class performance marketer. This multi-disciplinary background has been the catalyst for creating Allegory — a modern marketing approach that matches storytelling with performance.

Today, Tiffany takes her decade long experience to support her purpose-led clients to do more good across non-profit, emerging tech, wellness and e-commerce sectors.

  • "Working with Tiffany has been incredibly supportive, innovative, and refreshing. Telling the story of quantum technologies is complex – a high-tech subject matter targeted to a wide, multi-faceted audience. From the first conversation on our organization’s needs to the multiple projects we have now worked on together; Tiffany has been focused on both the short-term and long-term needs of project deliverables and brings a strategic lens to all our projects."

    Kelly Best, VP of Revenue & External Relations at the Quantum Algorithms Institute

  • “Allegory completed an audit of our performance marketing that helped us see immediate results and increase our conversions! Tiffany was an incredible resource to our team - clearly identifying ways that we could optimize results & improve our annual strategy.”

    Treana Peake, Founder & Creative Director at Obakki

  • "Working with Allegory was a great experience for my small business. Tiffany helped me realize marketing can be effortless AND high-performing. Thanks to her help, I now have ready-to-use templates and resources to take my business to the next level so I can focus on what I love doing."

    Sandrine Hebert-Pelletier, Co-Founder of Vibe Lounge

  • “Allegory is a key collaborator for our communications team and most recently advised us on an internal communications project for our global team. She brought exciting ideas and invaluable insight on how to successfully engage a remote team and created a hub of resources to support staff to integrate into workplans. It's always a pleasure to work together with Tiffany and Allegory.”

    Sarah Matsushita, Director of Communications at Equality Fund

  • "Working with Tiffany at Allegory was a transformative experience for me and my business. During a series of clarity calls, Tiffany provided invaluable support and expert guidance at a crucial time when I was trying to navigate through a sea of ideas and find my footing. She played a pivotal role in helping me organize my thoughts and significantly boosted my confidence. This newfound clarity and assurance allowed me to articulate my unique position in the market, which resonated deeply with my audience and led to substantial growth for my business. Tiffany's insight and encouragement not only fast-tracked my progress but also prepared me to confidently claim my space in the industry. I am eagerly looking forward to our next collaboration and I wholeheartedly recommend anyone seeking to elevate their business to work with her—it’s an investment that truly pays off."

    Kateland Clark, Founder of Kateland Clark Photography

  • "Working with Allegory on my branding was such a dream. Tiffany had this wonderful ability to understand exactly what I was looking for (oftentimes before I could even put my thoughts together), but then uses her extensive expertise to elevate and hone my vision into something far beyond what I could have imagined. She guided me through the whole process and I learned so much from her along the way. I will absolutely be working with her for future projects and needs for my business, and I cannot wait to do so"

    Cydney Gray, Founder of Slow Space Wellness

  • "Equality Fund is transforming the way that resources – and power – flow into the hands of women, girls, and trans people worldwide. As we launched a transformational giving program, we needed digital tools that would keep our global audience engaged between in-person events. Allegory created a robust, targeted communications plan that demonstrated how deeply she had listened to our goals, concerns, and aspirations. On top of that, Tiffany provided the organizational tools to make our overall digital strategy stronger and more effective."

    Communications & Philanthropy Team at Equality Fund

  • "As an industry-defying, women-led niche business, we are creating our own path and our challenges are supported every step of the way by Allegory’s blend of creative and analytical savvy. The Allegory team has provided holistic solutions for our unique needs and given us the organization and aesthetic we could only dream of — with the data and results to back it up! Working with Allegory has been a game-changer for our client-focused law firm."

    Andrea Henry, Founder & Lawyer of Henry Brooks LLP.

  • "Working with Tiffany and her team at Allegory was a phenomenal experience. Tiffany truly has your best interest at heart and takes the time to understand your vision, intention, and values. I’m delighted with the holistic marketing strategy she created for the launch of my rebrand. Everything is aesthetically beautiful and organized to perfection. It’s easy to see her work is made with extreme thoughtfulness, expertise, and intention. The incredible ideas, insights, and support I received was instrumental in building my new brand and can’t wait to launch. It was a joy to work with her and I would highly recommend this team to any small business owner!"

    Allie Isaac, Founder of Copia Wellness

  • "Allegory has been an incredible partner to work with. They have made an immense impact on the overall marketing activities that span our business in just a few short months. We are so pleased with their holistic approach, the pulse they keep on the current marketing landscape, and the warm energy they bring to everything they do. If you want an 'agency' that will genuinely get behind your brand, you've found them."

    Tyler Yang, Founder of LOA SKIN

  • "Working with Allegory has been a breath of fresh air. Tiffany and the team at Allegory truly stand out with their ability to align with our brand values, understand our brand voice + tone and quickly respond to current events in a thoughtful and expert way. I have been so impressed with their mindful, organized and databacked approach to marketing. They are a great match for us as true strategic partner."

    Tess Sloane, Co-Founder of Eleven Eleven Recruitment Agency

  • "As the owners of a business with multiple locations, we are so grateful to have the Allegory team as our partner to help us oversee marketing. With this freed up time, we are able to focus our attention to other parts of our business, so it’s one less thing for us to worry about! This impressive team has helped us to expand our reach to clients and has provided us with many ideas and insights to help grow our business. Tiffany and everyone on her phenomenal team are so personable, easy to work with and reliable. Allegory is able to take our creative vision and bring it to life through branding, photoshoots and social media."

    Jennifer Doan + Liz Phan, Co-Owners of Bare Wax Spa

  • "Having worked with Tiffany in various capacities over the past 5+ years, I am always impressed with her natural ability to combine data and intuition to guide business decisions and recommendations. Tiffany sees the full picture and understands the necessity to design marketing strategies that are not only on brand but also perform well. Tiffany's passion and expertise are a smart addition to any business"

    Terrene Conway, Founder of The Drift + Marketing Consultant

  • "Working with Tiffany as a coach made me wonder why I didn't ask for help with my business sooner! It was so incredibly helpful having someone in my corner who could help me streamline, reframe and align my own ideas and goals, and create actionable steps for moving forward. I always felt so encouraged after our calls — she never let the tiniest of achievements go unnoticed, which was incredibly motivating. Tiffany is also super kind and generous with her time and expertise, and I really felt like I could trust her to guide me in the right direction. After working with her, I feel more empowered as a business owner and am excited to see what the future holds!"

    Jessie Ho, Social Media Freelancer

  • "Working with Tiffany and Allegory has been a game-changer for my business. Tiffany's coaching provided invaluable insights and strategies that have significantly impacted how I approach my work. Her guidance helped me gain clarity and confidence, leading to better decision-making and tangible results. I highly recommend her services to anyone looking to elevate their business."

    Denise LaPalm, Founder of L'Beauxtique

Brands we've worked with

Brands we've worked with

ALLEGORY serves purpose-led businesses that are ready to scale their impact worldwide.

INDUSTRIES WE WORK WITH:
Non-Profit Organizations
Emerging Tech
Retail & E-Commerce
Purpose-Led Service Providers
Health & Wellness