Meet Tiffany
Founder / Owner
An experienced digital marketer who has worked both in-house and at a large performance marketing agency, she has had the privilege to lead projects from multi-billion dollar companies to start ups.
What sets Tiffany apart is her unique experience as an integrative marketer. Starting her career in PR, she transitioned to luxury brand marketing before making her stop as a world-class performance marketer.
With experience in both the creative and data-driven roles in marketing, Tiffany brings a holistic approach to strategy that is particularly suited for the fast-paced world of entrepreneurship and small business growth.
The Inspiration Behind Allegory
Created during a time of deep reflection, Allegory is the manifestation of our passion for supporting good people who want to leave the world better than the way they found it. Inspired by Plato’s “Allegory of the Cave”, our goal is to show consumers a better path by amplifying the stories of inspiring, authentic brands through today’s many digital opportunities.
By leading every moment with gratitude for the brands who trust us with their vision, we match this emotional connection with business expertise to create a holistic approach in this tech and data-driven industry. At the end of the day, marketing is about human connection and merging that with digital is what we do best.
Our Process
Discovery
With a methodical-yet-warm approach, we guide you through a fine-tuned process of discovering your “why”, uncover previous pain points and energetically explore the unique aspects of your business that differentiate you from your competitors. We also form your north star goal so we can ensure the path forward is always aligned with your final vision.
Strategy
After getting to know you and your business better, we will put together a comprehensive marketing strategy and work with you to incorporate any feedback or thoughts you may have. As we specialize in working with entrepreneurs and founders, it’s important to us that we inform you of all possible best practices and channels available but also listen to incorporate your unique personality into the final long-term strategy to ensure your brand connects with consumers authentically in this often oversaturated space.
Execution
From here, we have several package solutions for execution and long-term growth. Depending on where you are as a company, we will honestly provide you with our thoughts on what would work best and collaborate with you to ensure you have the tools and plan to feel 100% confident with your marketing strategy moving forward.